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Videos

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW
Authors: Kevin Cowan, Santanu Chakrabarti
June 15, 2016
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Citation

Cowan and Chakrabarti (2016a, June 15). NextGen. ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/nextgen


Research papers

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: David Bunker, Kevin Cowan, Lisa Edgar
September 10, 2014
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Citation

Bunker, Cowan and Edgar (2014a, September 10). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it-


Videos

Dancing 'til we drop: global ageing but not as we know it

In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, “Perceived Age”. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...

Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
×

Citation

Cowan, Edgar and Bunker (2014a, June 15). Dancing 'til we drop: global ageing but not as we know it . ANA - ESOMAR. Retrieved May 06, 2024, from


https://ana.esomar.org/documents/dancing-til-we-drop-global-ageing-but-not-as-we-know-it--8179